In addition to utilizing structured data markup for wealthy outcomes,
<h1>What Is Web Optimization And Why Is It Important?</h1> <p>According to trade analyst Danny Sullivan, the phrase "search engine marketing" in all probability got here into use in 1997. Sullivan credit Bruce Clay as one of many first people to popularize the time period. Webmasters and content material providers started optimizing web sites for search engines like google in the mid-1990s, as the primary search engines like google were cataloging the early Web. The course of entails a search engine spider downloading a page and storing it on the search engine's personal server. A second program, often known as an indexer, extracts details about the web page, such because the words it contains, the place they're positioned, and any weight for specific words, in addition to all links the page accommodates. All of this data is then placed into a scheduler for crawling at a later date.</p> <p>Here’s an example of a SERP snippet for our publ...